Shoppers rewarded for healthy baskets with Spoon Guru-Schnucks partnership


 AI nutrition technology company Spoon Guru has partnered with US supermarket chain Schnuck Markets, Inc. to develop and launch an exclusive, new healthy eating platform. Good For You helps customers make healthy choices by using a set of nutrition guidelines to identify products, such as fruits, vegetables, lean proteins and whole grains and low in added sugar and saturated fat, to help shoppers eat, feel, and live healthier.

Launched on 1st January 2022, Good For You is free to all members of Schnucks Rewards. Shoppers who choose to opt into the programme will be entered into sweepstakes to win Schnucks Rewards Points and will have access to a fitness library and wellness tips via the Schnucks Rewards app

The platform has been developed using Spoon Guru’s proprietary technology alongside nutritionist-led categorisation of products according to ever evolving government guidelines. The combination of industry-leading artificial intelligence with accredited nutritional expertise is designed to ensure individuals to shop with confidence underpinned by both data and human insight.

A number of leading retailers currently use Spoon Guru’s technology to help customers make informed choices about their health, including Tesco in the UK, Albert Heijn in the Netherlands, and Woolworths in Australia and New Zealand, all of which have gained a competitive advantage by leveraging technology to meet the changing demands of consumers and helping them to live healthier lives.

Markus Stripf, Co-Founder of Spoon Guru said, “We are delighted to partner with Schnucks to build its health and wellness offering with our nutrition expertise and scientific rigour. A growing number of retailers are offering customers a personalised product discovery experience which rewards shoppers for making healthy choices. Retailers that fail to keep pace with this trend, and the role of technology in enabling it, will lag behind competitors in the race to win and retain customer loyalty.”

There are three main aspects to the Schnucks-Spoon Guru’s partnership. Firstly, Spoon Guru will help Schnucks qualify its Good For You products by producing the Good For You criteria, which is guided by the 2020 Dietary Guidelines for Americans, the US Food and Drug Administration, the US Department of Agriculture and the American Heart Association.

The second is to defend Schnucks’ Good For You products, providing more credibility with consumers and Consumer Packaged Goods, as a third party assuming responsibility for the Good for You list. Lastly, Spoon Guru will help Schnucks market its product, helping customers identify healthier choices quicker and easier.

The Good For You product list will be updated monthly to spot any changes in product ingredients and to thread in new health guidelines as they are established. This represents the first of several exciting developments Spoon Guru will launch in the health and wellness space in 2022.

Joy Petty, Schnucks’ Senior Director of Retail and Brand Marketing, added: “Schnucks is committed to promoting healthier choices for its customers which is why we chose to partner with Spoon Guru and harness its unique, cutting-edge technology, built on six years of machine learning algorithms, which provides invaluable data to retailers to help influence consumer shopping habits. There is a common perception that healthy eating is expensive – we are confident that by highlighting the broad range of healthy products out there, Good For You will change this.”


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